A fun, fresh content experience campaign that bucked the trend of "summer blackout" time for marketing and delivered poolside, snackable content- that drove results.

With vacation time fast approaching, Sprinklr Marketing needed a fresh, fun way to charm and nurture its client base and target accounts, to help keep top-of-mind and ensure no lead flow stalled in the dog days of summer. With the distractions of hot days, waves to catch and delightfully trashy novels beckoning all, a standard campaign wasn't going to cut it. 

With summertime fast approaching, Sprinklr Marketing needed a fresh, fun way to charm and nurture its client base and target accounts that didn't get lost in the Inbox. 

Play off the spirit of summertime fun (instead of fighting against it) and create a content experience that focused on quick, snackable poolside reads that would educate and engage our three key audiences: 

The final product? Quick Summer Reads, a series of short attention span content assets that targeted C-suite executives, mid-level leaders, and digital practitioners at fortune 500+ enterprise brands and top global agencies. Delivered over peak weeks for summer vacation, this organic-only campaign would not only serve as a touchpoint for lead nurturing, but also test audience content preferences to optimize future marketing motions.