Content amplification for a multi-channel campaign that engaged executives, mid-level managers and digital marketers while positioning Sprinklr as the top Social CXM platform of choice, validated by Forrester.

Sprinklr won the top spot in three Forrester Waves, an important validation source for champions and buying committees for SaaS. Rather than share a standard "kudos to us" content to target audiences, Jonathan Riemer, the Demand Generation lead on the project, created a fun, compelling way to engage the C-Suiters, mid-senior level managers and digital marketers in the trenches at key target prospects and existing client companies: an educational content experience that helped each audience identify what parts of the Waves was the most important content for their roles, and how to leverage that data for their job success.

Once the content journey was mapped out, a smart, targeted amplification and media plan was needed to increase awareness, drive engagement across prospects and upsell clients, generate leads for sales reps, and show ROI and measurable business impact. But with a full suite of brand messages, events marketing, targeted advertising and ABM journeys in a continuous mix to support Sprinklr's full business line, how can a quirky, timely campaign launch and enthrall the right audience without adding to the noise?