How do you take your social partnership value from unknown to industry leading? Own your value, create shared business plans, create awareness, educational and co-marketing experiences that matter, and shout your mutual strength to the world.

Establishing and leveraging high profile partnerships is integral to the business health of enterprise level SaaS companies. As a Social CXM company, Sprinklr needed to grow its platform partnerships with Facebook, Instagram, Twitter, Pinterest, Snapchat and LinkedIn to increase its customer base, retain its current client base, build trust and business value. 

Three months into my tenure as lead marketer for the Paid Media/Advertising product, I was tapped to lead global social channel ad partnerships and increase our co-marketing activities, sales resources and raise awareness of Sprinklr's strong, existing relationships with major platforms that enterprise brans relied on for social experience with their key audiences.

Position Sprinklr as a trusted partner of major social channels by sharing press releases around alpha and beta initiatives and establish it as source of education for enterprise level brands and agencies to understand new and innovative ad tech features, best practices for increasing ROI with social ad tech and strategic guidance for integrating these platforms into their marketing motions.